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1 - Introduction to Email Deliverability
Introduction
How Emails Get Delivered
The Anatomy of An Email
2 - Reputational Factors That Impact Deliverability
Key Metrics That Directly Impact Deliverability
Key Metrics That Don't Directly Impact Deliverability
DNS Authentication Protocols
Blocklists
Important Recipient Engagements
3 - Configuring the DNS
Configuring DNS: SPF
Configuring DNS: DMARC
Configuring DNS: DKIM
Configuring DNS: BIMI
4 - Dealing With and Preventing Reputational Issues
List Management & Data Hygiene
Getting Off a Blocklist
Email Content & Structure: Do's
Email Content & Structure: Don'ts
Other Best Practices
5 - Regulations, Consent, and Privacy Considerations in Email Marketing
Regulations
Consent & Privacy Considerations
6 - Email Deliverability Tools
Email Warming
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Key Metrics That Don't Directly Impact Deliverability

2 - Reputational Factors That Impact Deliverability

About this lesson

There are also metrics that don't impact your ability to reach the inbox, but are important to pay attention to understand the health and effectiveness of your email campaigns.

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